Think Big, Start Small

Original post stolen from Thomas's medium

What is the opposite of success? Failure? Or is it not trying?

At VU’s Hanger we are fortunate enough to help entrepreneurs and intrapreneurs from all walks of life forge their own path and make an impact. Guiding a group with such high levels of diversity brings it challenges.

Existing principles and methodologies have limited applicability when working with such diverse groups. Elements of Human Centered Design are peppered in here, a hint of Customer Development over there, and a lot of experience to tie it all together.

There has been one framework, which originated from a meeting between a corporate innovator, a startup guy and a small-business hustler, that has been key in helping people go through the always daunting 0–1 and 1–10 phases of starting a new project.

Think Big.

Shoot for the stars, nothing is crazy enough anymore. Imagine your wildest dreams and the impact you are making on the world around you. Nothing is impossible.

This helps you set the goal and provides the focus you will need to see through whatever you are attempting. At the same time, this will be scary. How could you achieve such a thing?

The worst thing that can happen is that no action is taken. So let’s break down this dream to something we can do right now.


Start small.

If you want to solve world hunger, start on your street. If you want to launch a new product or service, draw on paper and put it in the hands of users. If you want to make an impact, help someone out.

The biggest step is the start. We meet people on a daily basis that share amazing ideas, unfortunately only a fraction of these ideas come to fruition. The ideas that are put into action will always end up in unforeseen circumstances.


As the great Mike Tyson once said “Every one has a plan, until they get punched in the face.”. One thing is for certain though, no progress has been made without a start.

Jordan Gian